After rough upbringing, hip hop artist CB3 is on a mission with new single ‘Tick Tock’

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When he was growing up, music was something of an escape for Clinton Brand. Now he wants to share his own music with everyone he can, as a light for others in the dark.

“There are a lot of people in general who are struggling and I want to be that light,” he says. “To show them don’t give up, if you have a dream you can chase it.”

Brand, better known by the stage name CB3, is an emerging hip hop artist who overcame countless obstacles in his childhood before realizing he had a gift for music. He was taken away from an abusive mother at a young age and sent to live with his grandparents. When he was 8, with his grandparents experiencing homelessness and his father no longer in the picture, Brand ended up in foster care for several years. His mother eventually passed away when he was a teenager.

“So I’m an orphan at 14, getting bullied in school and I just started writing,” he says. “Writing down my feelings. Later on I think those two kind of intertwined, the music and the writing and the writing slowly turned into me going to talent shows and performing in front of the school and people started telling me, ‘Wow, you’re really good at this. Ever thought about actually making music?’”

His answer was always no, but years later a music career has become a reality for the Pittsburgh, Pennsylvania native. This month, CB3 released his newest single, “Tick Tock” featuring Aylius.

Time is ticking, don’t wait for nobody
I’m on a mission, to be great like Mohammed
I got tunnel vision, I can only see the top
But time is ticking, tick tock

That mission, Brand says, is to “uplift others, build a foundation for my family, face my fears and overcome them. Be the best me I can be and then more.”

It’s an inspiring track, but not a lighthearted one. Brand says it’s not a song to be listened to carelessly.

“You’ve got to actually hear the words and feel it,” he says.

The single features a beat from Freek van Workum and American producer Aylius, and CB3 is trying to put together more collaborations for his future releases.

“I might even try singing,” he says. “I’ve always been able to sing, but I’m scared to. I might have to give that a try.”

CB3 adds that, “a life lived in fear isn’t a life lived at all” and he’s focused on bringing his music to as many people as he can.

“I never thought I would be doing it professionally,” he says. “I remember having friends over and we would stand on the couches and play music and I remember when I was dancing and singing along with the music thinking like wow, I actually like this feeling inside. It kind of ignites my soul. That probably sounds corny but it feels good. That’s when I realized I love music and it’s something I want to pursue.”

Stay connected to CB3 on all platforms for new music, videos and social posts: 

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Atlanta-Based Artist Will Preston Releases New Single, “Merry Go Round”

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Singer-songwriter Will Preston unveils his latest single, “Merry Go Round,” a soulful pop ballad that lays bare the uncomfortable truths of love’s darker edges. With smooth, addictive rhythms and Preston’s effortlessly polished vocals, the track immerses listeners in the raw emotional turbulence of a relationship that clings long past its expiration date.

Centered on the magnetic but often destructive pull between two people with undeniable chemistry, “Merry Go Round” captures the cyclical agony of trying—and failing—to let go. It’s a haunting meditation on the other side of romance, the one we’d rather not confront but often can’t escape.

“I’ve been on this thing lately with my writing - wanting to deal with the unpleasant side of love,” shared Preston. “When I wrote my single last year “Of Course I Lied,” it was the desire to explore another element of love, [in this case], cheating. I wanted to paint the entire picture and not only talk about what feels good. I wanted people to know they weren’t alone in those feelings.”

Preston’s “Merry Go Round” delivers an unforgettable narrative of emotional entanglement, weaving raw vulnerability into a track that stays with listeners long after the final note. The single captures the relentless push-and-pull of a love that’s nearly impossible to quit, its unspoken toxicity threading through every lyric.

Lines like, “I don’t know what keeps me running to you and you running to me too, it’s like a merry-go-round,” perfectly encapsulate the inescapable cycle of longing and heartbreak. The refrain intensifies the emotional weight, pleading, “What do I have to do so I’ll get over you and get off of this merry-go-round?” Preston’s poignant storytelling and soulful delivery ensure “Merry Go Round” resonates as deeply personal and universally relatable.

“For this particular song, I worked with the same producer, Al Fraser, who worked on [a previous single of mine], “Candy Coated Raindrops” - a lot of people still know me from that song. I really enjoy working with him. He gets me and where I’m coming from. He gets my voice - anytime I work with him, I get a good vocal out of it,” enthused Preston.

While Fraser handled the production of “Merry Go Round,” Preston took the reins on the vocal production, crafting every layer in his studio. For mixing and mastering, Preston turned to trusted collaborator Mike Cushion, a highly regarded engineer based in New York. “Mike is phenomenal,” Preston noted, highlighting the seamless synergy between his team of longtime partners. Though some of Preston’s recent projects have leaned into an adult contemporary style, “Merry Go Round” highlights a shift back to R&B.

“I loved every element of this track. It’s a haunting track - something that kind of sticks with you,” said Preston.

Released on November 22, “Merry Go Round” offers a glimpse into a larger project slated for 2025. While an official date hasn’t been set, fans can anticipate a release around late March or early April. The upcoming year also marks a major milestone for Preston: the 20th anniversary of his debut album, “It’s My Will.” Back in 2005, Preston collaborated with Connecticut-based producer Funkee Boy to craft his freshman album, a project that earned global recognition and set the stage for an impressive career.

Over the years, Preston has continued to captivate audiences with a steady stream of singles and three additional albums: “Caught in the Act” (2007), “#Reacquainted” (2013), and “Where Do I Begin” (2020). As Preston promotes “Merry Go Round” and prepares for the release of his next album, he’s also eyeing a potential tour to celebrate two decades of music-making—an achievement that cements his place as a dynamic force in the industry.

“The inspiration [with my music] is connected to what I heard growing up, listening to my grandmother’s record collection, which was a lot of R&B artists like Smokey Robinson, Al Green, The Pointer Sisters, Aretha Franklin, and more. I used to imagine myself on the album covers,” continued Preston. “And I gravitated to all the powerful singers - the ones who could just get on a stage and command attention.”

Music has always been woven into the fabric of Preston’s life, from his early days singing in the youth choir alongside his siblings to performing heartfelt duets with a neighborhood friend. “We were like a young Bebe and Cece,” Preston joked, reflecting on those formative years.

By the time he reached college, Preston’s journey toward a professional music career began almost by chance. While flipping through his college newspaper, an ad for a recording studio caught his eye, sparking a curiosity that would eventually shape his path. That serendipitous discovery launched him into a full-fledged career.

“I had written melodies and lyrics but never considered it professionally, but I said, ‘I’m going to give it a try,’ and gave them a call. I went over there one day, gave them my melody, we started building a track, and before you knew it, I had my first song, ‘There’s Still Time.’” 

Now a multifaceted artist, Preston is expanding his creative horizons with the launch of his clothing line, My Best Interest Apparel, which debuted on Black Friday. The brand’s collections—The Weekender and After Hours—offer distinct styles to suit different moods and occasions. The Weekender features relaxed, oversized hoodies perfect for lounging, while After Hours delivers a more tailored fit, versatile enough to pair with slacks or jeans for a polished look. Though the brand currently focuses on hoodies, Preston plans to broaden the product line.

Whether through his chart-topping music or his latest venture as the founder of My Best Interest Apparel, Will Preston continues to solidify his status as a creative force. With a string of successful releases and an evolving catalog, Preston has cultivated a loyal and growing fan base across the globe. His artistry has also earned him multiple award nominations, including his most recent nod for SoulTracks Male Vocalist of the Year.

Preston’s latest single, “Merry Go Round,” highlights his knack for crafting soulful ballads that delve into the emotional turbulence of love’s highs and lows. The track is available now on all major streaming platforms, and fans can follow Preston on social media for updates on his forthcoming album, upcoming performances, and appearances.

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