AL99 releases speedy, powerful hip-hop song titled “Pop”

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The amount of musical knowledge that AL99 has obtained in his 25 years on Earth is more than most people can hope for in a lifetime. The DMV-based rapper has been putting his work in, and now he is blasting onto the scene with his new single “Pop” where he’s not holding back or pulling punches.

“It’s a Chicago style/trap song,” AL99 says. “It has infectious lyrics and bars, is fast, energetic and catchy, and tells a nice street story that is both authentic to Al’s experiences, and relatable for anyone who has experienced street life.”

“Pop” was originally written in 2023 but when he was writing it, he was just in the process of getting outside more in the underground. He was starting to do bigger shows, as he was a frequent performer at Brooklyn Music Kitchen, and seeing more and more that was inspiring him to write.

AL99 went into making “Pop” with the idea that he was going all out. He is staking his claim to tell the world that it is his time after grinding away in the studio and in front of audiences across the country.

“I came up in the underground circles and there is a lot of stuff that happens there where you sit back and say, ‘well I’ve been working really hard,’” he says. “I make the beats. I write the songs. I record it myself and I mix and master.”

“Pop” starts with a simple trap beat with a lot of speed, and it helped form his flow that he has pouring out of him on the track. He admits it isn’t something he can even pinpoint, and that this is unique to “Pop.”

“When I was writing it there was definitely not a thought process for the flow,” AL99 says. “I was thinking that I had to get my message out in a very powerful way. I wanted to make these lyrics punchy.”

He adds, “I sat down and made the beat with the intention of writing that song. I have 1,000 beats on my laptop and sometimes I can just pick a beat, but with this one I wanted this beat, with a specific cadence, and specific lyrics.’

Another element of the release of “Pop” is the music video, which shows him busting out lyrics on the mic, partying in studio before ripping out the energetic flow, reflecting on the sites around him. He’s seen hitting spots like the downtown Brooklyn Pier and the Biggie Mural.

“I can be very comfortable and serene alone, or I can turn up if it’s my thing,” AL99 says. “If they’re people I love and trust, I’m more willing to let my guard down and have fun. It kind of tells the story that I’m a popular loner, which is definitely authentic to how I operate in real life.”

AL99 has always had an eclectic set of interests and hobbies. He was on top of his game academically, had big interests in engineering and all STEM fields, played multiple sports, and started playing guitar at the age of six. He made his first beat before the age of 10 and started writing raps, but he never really thought he would take music into a professional career. But it is also something that is simply in his blood.

AL99’s grandfather Herbert “Tubo” Rhoad was one of the original five singers/members of the Persuasions, a legendary acapella group from Brooklyn that toured with the likes of Joni Mitchell, and are forever enshrined in the Acapella Hall of Fame.

Having grown up as the child of a major professional touring artist, AL99’s mother was wary at first of supporting any of her children choosing to follow her in her father’s footsteps. But as AL99 got older, he knew it was something he had to pursue. His mom agreed with one condition: to learn the business of to ensure that he would learn how to own copyrights, masters, name, and production/publishing rights.

His musical background and taste works directly into his style, whether he is recording or playing in front of a crowd. With influences including Eddie Van Halen and Jimi Hendrix on guitar, the performance ability of Michael Jackson, and rappers like Kendrick Lamar, AL99 feels just as comfortable with a guitar in his hands as he does with a microphone. After spending the last six years honing his craft on the mic and strings, he feels confident now to let it rip anywhere at any time.

“There are so many ideas that pop into my mind now, and I also feel that it’s just the experience of life that has allowed me to find inspiration at the drop of a dime,” he says.

AL99 has earned degrees in Audio Production and Music Business, and he also draws inspiration on his production side from studying icons like Quincy Jones, Darkchild, and Dr. Dre.

As mentioned before, not only does he own his own label in TPC Music Production, LLC., but he also recently signed a distribution deal with Universal Music Group/Bungalo, furthering his musical journey and giving him more visibility to a wider audience.

While he has been at it for six years now, the world has just seen the beginning, as AL99 has plans to release a new single every two months. He has more than 100 songs completely written, and some recorded, showing that he has plenty on the horizon.

What’s in store is in accordance with one of AL99’s personas “Versatile AL,” in that the songs and future projects he will release will be eclectic, genre bending/defying, and unique to his own crafted style. He’s been formulating this style by taking a bit of inspiration from studying some of the greatest artists and musicians of all time.

His next expected single titled “Superduper” will touch on that versatility showcasing a much slower tempo melodic trap/sing rap style track and will show some of what AL99 can do vocally and lyrically. It is set to be released within the next two months.

As Al stated, “One of my brothers out in DC actually coined me ‘Versatile Al,’ and the reason why that’s so fitting is that not only in my music I’m versatile, in my life I’m versatile. There are so many songs in the vault, man. I’m just excited to see it unfold.

Follow the musical journey of AL99 and check out his new single “Pop” available on all platforms.

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COMMENTS

  • ZRW

    Great write-up! Multifaceted artist in music and life! Look forward to hearing more from AL99!!

  • ZRW

    Great write-up! Multifaceted artist in music and life! Look forward to hearing more from AL99!!

  • ZRW

    Great write-up! Multifaceted artist in music and life! Look forward to hearing more from AL99!!

  • ZRW

    Great write-up! Multifaceted artist in music and life! Look forward to hearing more from AL99!!

  • ZRW

    Great write-up! Multifaceted artist in music and life! Look forward to hearing more from AL99!!

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JULY Captures Fleeting Beauty and Quiet Luxury on New Single “Fashion Week”

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Toronto, ON — April 23, 2026 — Canadian singer, songwriter, and rapper JULY invites listeners into a moment they’ve likely felt but could never quite describe on his latest single, “Fashion Week.” Blending minimalist production with layered emotion, the track embodies the magnetic pull of encountering someone unforgettable—an experience rooted in real life yet lingering like a memory just out of reach. The track officially debuts at 11:59 PM on April 23, 2026 and becomes available across all major streaming platforms at midnight on April 24, 2026.

At its core, “Fashion Week thrives on simplicity. The record is intentionally stripped back, allowing JULY’s storytelling and tone to take center stage. Subtle distortion weaves throughout the track, adding an element of intrigue that mirrors the song’s theme: beauty that feels tangible yet impossible to fully hold on to.

“It was tied to a real experience,” JULY shares. “It’s about trying to reenact that feeling you get when someone stands out without even trying—just their energy, their presence. It’s not something you feel every day, but when it happens, it stays with you.”

That emotional resonance defines JULY’s approach to music. Rather than overcomplicating his sound, he leans into intention and restraint, allowing each lyric to serve a purpose. “I try to keep things simple but meaningful,” he explains. “I don’t want to say too much—just enough for you to feel it and carry it with you like a memory.”

Raised in Toronto, JULY’s artistry is shaped by the city’s rich multicultural landscape. The influence is subtle but ever-present, from his phrasing to his sonic choices. “There are so many cultures in one place, and that naturally affects how you create,” he says. “I want people to hear my music and feel Toronto—like they understand it before they even get here.”

This sense of place and identity also informs the track’s underlying theme of “quiet luxury”—a concept JULY defines not through excess, but through detail and authenticity. “To me, it’s not loud or heavily branded,” he notes. “It’s more about how everything comes together in a subtle way. It’s detail-oriented, not attention-seeking.”

Musically, “Fashion Week reflects JULY’s seamless ability to move between melodic vulnerability and rhythmic edge. His dynamic vocal approach—shifting from soft, introspective tones to more assertive delivery—mirrors the song's emotional spectrum. It’s a balance he maintains by staying grounded in his own lived experiences. “As long as it’s real to me, it’ll always sound like me,” he says.

The single also serves as an introduction to a broader creative direction. While “Fashion Week stands strong on its own, it offers a glimpse into JULY’s upcoming EP, where he plans to further explore and expand this sonic world. “This is just one side of a bigger sound I’m building,” he shares. “It’ll all make sense when you hear the full project.”

With “Fashion Week,” JULY delivers more than just a song—he offers a feeling. One rooted in recognition, subtlety, and the quiet moments that leave a lasting imprint.

Promoted by Starlight PR

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About JULY JULY is a Canadian singer, songwriter, and rapper from Toronto whose keen sense of emotion creates sounds fit for any ambiance, highlighting his versatility. Drawing from his hometown and personal life experiences, JULY crafts a deeply personal soundtrack that offers listeners nostalgic, relatable moments. His ability to blend vulnerability with edge allows him to move seamlessly across genres while maintaining a distinct and authentic voice.

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