“Music Connects Us All… Even When We’re Confused”: AL99 Reflects on Faith, Culture, and Growth in Elevate’s “WHY II”

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When AL99, pronounced “AL Nine-Nine,” drops a new track, it’s never just another single—it’s an experience. His latest release, “WHY II,” the ninth track from his EP Elevate, is no exception. From the first bars, the song is reflective, pulling listeners into the artist’s world of introspection, faith, and cultural awareness.

“I really was in the moment of reflection,” AL99 explains, recounting the creation of “WHY II.” “It was reflective from my own journey, and then reflective in terms of how I think about the world and what was going on at the time. I feel like music is so important to connect us all because then we realize we’re all the same.”

The song arrives as part of Elevate, a nine-track collection that sees AL99 seamlessly navigating the highs and lows of life and Hip-Hop. Tracks like “SET IT OFF,” “POP,” “ENIGMA,” “SINK OR SWIM,” “9 GOD,” “PASSION,” and “MOMMA” showcase the versatility that fans have come to expect. Each track feels intentional, with AL99 carefully crafting every beat, hook, and lyric to reflect a broader journey.

What makes “WHY II” unique in AL99’s catalog is its collaborative genesis. Unlike most of his music, which he produces himself, this track began with a beat by international producer B Noize. “I found this beat on YouTube, and I was like, ‘Man, this really speaks to me,’” AL99 recalls. “I just started rapping to it… and it kind of started the Y series.” The track continues a thematic exploration of the “why” behind his artistry—a series AL99 says is meant to connect listeners with purpose, introspection, and culture.

AL99’s artistry is as much about heart as it is about craft. On “WHY II,” he reflects on the delicate balance between ambition and authenticity: “I had to separate my mindset and how I’m grinding for a goal and my heart… still keep the passion of what I’m doing… it’s all still about the love.” This philosophy permeates his work, giving tracks a depth that resonates beyond the music itself.

Cultural heritage is another driving force. While not Haitian himself, AL99 draws deeply from his family’s roots. “Being around the family and speaking patois and Creole… it was always such a very spiritual, family-oriented situation,” he says. “You can manifest whatever energy you have inside you into reality. We have power in our heritages, we have power in our culture.” The influence of this lineage, coupled with his faith and personal growth, is threaded throughout Elevate, especially on tracks like “9 GOD” and “MOMMA.”

Beyond music, AL99 is an entrepreneur and a visionary. Founder of TPC Music Production, he recently signed a distribution deal with Universal Music Group/Bungalo, cementing his independent grind while expanding his reach. From the early success of singles like “POP” to his ongoing rise in the Hip-Hop scene, AL99 continues to define his own path, blending artistry, business, and culture.

“WHY II” is more than a track—it’s a testament to AL99’s journey as an artist and as a person. He hopes listeners will take away the essence of authenticity and reflection that permeates his music. “I just want people to go back and listen and feel that I was always speaking what I believed,” he says. “As long as I’m doing that, I’ll be happy, and I hope people now or later on feel that too.”

With Elevate, AL99 doesn’t just make music; he offers a roadmap of introspection, resilience, and cultural pride, proving once again why fans call him “Versatile AL” and peers recognize him as “The Genius.”

About AL99

AL99, known for his versatility as a lyricist, performer, instrumentalist, and producer, is redefining the boundaries of Hip-Hop. Drawing inspiration from icons like Tupac, Kendrick Lamar, and Drake, his music blends introspective lyricism, energetic performance, and cultural resonance. Founder of TPC Music Production, AL99 balances artistry and entrepreneurship, delivering music that inspires, entertains, and uplifts. With a mission to create tracks that connect deeply with listeners, AL99 continues to push Hip-Hop forward while remaining authentically himself.

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“WHY II” on YouTube

“WHY II” on Spotify

“WHY II” on Apple Music

 

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Rondo Gold is writing from and for the heart with new single “Impossible”

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Rondo Gold is an artist whose focus is to bring back the feeling of true love within R&B. His new single “Impossible” encapsulates this feeling through strong emotional vocals and songwriting meant to resonate with listeners. It’s a track meant to bring people back to something that they lost and reassure them that it can be found again. The track “Impossible” was written from a personal place as Rondo looked back on previous relationships he had been in. He had to not only look at himself but look at the factors that were a part of the relationship and how they stood out from others in the current generation. This directly impacted the process of crafting the song as he wanted to speak on something he knew about firsthand and connect with listeners through it. 

“I was reflecting on previous relationships and how I want us to get back to talking about real love and longevity. Social media tends to glorify and display microwave relationships. Lots of people have lost trust and what their definition of love is so bringing that back seems impossible to them.” he said.

Rondo admires artists that make music that not only resonates with listeners in the moment but sticks with him as time goes on. His goal is to make music that’s just as timeless so listeners can enjoy it for years to come but also, so he can enjoy signing the songs himself.  It’s not only about the way the song sounds but the emotional aspects contained within it and how while they may stem from a specific moment in time, it’s time he will enjoy revisiting and his listeners will too. 

The music Rondo naturally resonates with his listeners because his early days of pursuing music go back to songwriting. In fact, like many artists who have become stars, his background includes writing for others. Forming a connection through lyrics is pivotal in the world of R&B and the way words are said are just as important as the words themselves. 

“I was around people that could sing and my sister could too. Eventually, I started taking singing lessons for myself but I wasn’t really singing about anything of substance. Once I started to change that, I was writing songs for people and my sister to sing, then I started writing songs for myself with intention. I also studied the technical pieces of songs like hooks, melodies, harmonies and structures so I could truly craft great songs.” he said

Writing from a specific place is the through line for all the music Rondo makes. With “Impossible” stemming from a reflection of the relationships he was in, the rest of his music comes from a place of truth too. A person can hear his words and connect them to their own lived experience or, they may help change their perspective on a relationship they were in.

“I rely on my personal experiences and emotions for my songwriting. I want listeners to really feel what I’m saying. I like to be reflective and visual with my words. And people don’t have to connect to the whole verse, it can just be part of the verse. Or the hook. But, I know they’re going to feel something.” he said. 

Rondo Gold is bringing real love back to R&B, one well written song at a time. He’s making music that’s felt by all those with hearts that have been through something real. 

You can see more of Rondo Gold’s journey into bringing real love back by following him on these platforms. 

Apple Music | United Masters | Spotify | YouTube | Instagram | TikTok | Facebook

The Starlight PR Team thanks Rondo Gold for taking the time to speak with us.

Go run it up and stream “Impossible” now!

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