Ase Odin celebrates community and culture with his single “We Got This”

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Ase Odin’s is an artist from Nigeria whose track “We Got This” is an upbeat song that celebrates the power of culture, coming together, community and support. All of these aspects have one unifying factor: the Seattle Seahawks. The track “We Got This” celebrates the power of community amongst the fans and the players.

The track “We Got This” has features from THEO MA1 and Gravelly who bring hip-hop verses to the afrobeats inspired track. The song combines multiple musical styles, reflecting Ase’s wide range of musical knowledge. The communal atmosphere of “We Got This” is strong. The music video was shot at Lumen Field, the stadium where the Seahawks play.

“While we were shooting the video, people walked up to us and wanted to be a part of it. We embraced this fully since the song was about the community amongst the fans and we enjoyed talking with them about the team and the comradery amongst everyone.” he said.

Ase Odin has been playing music his whole life with his earliest memories of it dating back to watching his Dad practice. As the years went on, Ase found himself still interested in music, however, schooling in Washington state took priority. The music of Nigeria remained in him and the shutdown of COVID finally allowed him to find the time to dive back into it.

“Nigerian music is my heritage and where I learned the fundamentals of music. Back then, we made instruments out of whatever we could but the music was still in them. The beat and the notes would still come from them. Now, I use regular instruments but the cultural foundation of where I came from is still within me. The emotional weight of the music that was still there years ago is still with me today.” he said.

The communal aspect of music is the core for Ase. His music is community centric and conversational. He wants the emotion he puts into it to be felt by listeners and evoke an emotional response. With this, there is exchange and conversation. Ase achieves this through the purposeful arrangement of the harmonies and the chords.

“When they hear the music, I want them to have clarity. I want it to be clear that I’m making music to be able to relate to them.” he said.

This relatability aspect will be enhanced even more with the music Ase has coming this year. He plans to discuss the things people are going through across the world such as wars and social injustices but also discuss the love and happiness that still exists too. By tackling each of these topics through different musical genres, he hopes the emotional intensity is felt by the listeners.

“I’m planning to do love ballads, reggae, rock, hip-hop and of course afrobeats. The storytelling, melodies and rhythm will always reflect our daily lives. I want people to know ‘You are not alone. We are all going through this.’ I also want people to share their life experiences with me. The energy and movement of shared experiences is going to be prevalent in all the music.” he said.

The title “We Got This” is a reflection of everything Ase Odin believes in musically and morally. The community based atmosphere runs throughout the whole song and will continue to run through all his music. By connecting and uniting people through his music, Ase will continue to converse and communicate with listeners through the music in a variety of ways.

You can see more of Ase Odin’s community based music by keeping up with him on these platforms.

Apple Music | Spotify | YouTube | Instagram | TikTok  | Facebook

The Starlight PR Team thanks Ase Odin for taking the time to speak with us.

“We Got This” on Spotify

 

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New Single “DON’T GO” Showcases the Real, Raw, And Rare Music of Virginia Singer and Rapper THEDONRRRM

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For Virginia singer and rapper THEDONRRRM, it’s all about the three Rs: real, raw, and rare.

As his name suggests, the music of THEDONRRRM keeps it real, with lyrics that tell stories from his life. His songs are raw: he doesn’t pull punches or hide from the ugly side of life. And his sound is rare, from the contrast between his singsong melodies and gruff rap vocals, to rhythmic experiments from hip hop/R&B to Brazilian funk.

All these elements can be heard on the new single, “DON’T GO.”

Over the catchy Latin bounce of the Brazilian funk beat, the hook showcases THEDONRRRM’s melodic singing. The lyrics, based on the real pain of a fading relationship, paint a picture of two hearts drifting apart.

She said please don’t go
You can’t leave me laying here alone
Keep telling me that she been hurt before
She feel like I don’t love her no more

The melodies are soft and catchy, and seem to fit the youthful image of THEDONRRRM. But soon, his alter ego appears, represented by deep baritone rap lyrics explaining that he can’t be home because he’s “chasing the cheese.”

I know it hurt when I’m out on the road
I’m missing your love but I’m stuck in that mode
She running to me when I walk in the door

“DON’T GO” is the sixth track off of the album, Call Me After You Hear This. While THEDONRRRM has been releasing music since 2016, this record marks his first full-length release. It may have been a long time coming, but something real is worth the wait.

Born and raised in Richmond, VA as Donovan Bennett, THEDONRRRM was introduced to music by his father, a DJ who helped him build his first home studio in middle school. By high school, he was recording, mixing, and mastering records for himself and others.

Building on that experience, THEDONRRRM is now a sought-after mixing and mastering engineer. With credits including the 4x platinum single “Party Girl” by StaySolidRocky, THEDONRRRM runs his music production business out of his personal studio, 3R’s Studios in Richmond.

But despite his talent at making other artists sound good, his current focus is primarily on his own career as a genre-bending artist. With upcoming appearances on the east coast (including New York City) and music videos in the works, the message is clear: THEDONRRRM is busy making honest, well-produced, and unique music that is well-worth repeated listening. Real. Raw. And rare.

“DON’T GO” and is out now with promotional support from Starlight PR. Listen everywhere, and follow THEDONRRRM at the links below.

Spotify | YouTube | Instagram | Apple Music | TikTok | Tidal | Amazon Music

 

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