JULY Captures Fleeting Beauty and Quiet Luxury on New Single “Fashion Week”

image

Toronto, ON — April 23, 2026 — Canadian singer, songwriter, and rapper JULY invites listeners into a moment they’ve likely felt but could never quite describe on his latest single, “Fashion Week.” Blending minimalist production with layered emotion, the track embodies the magnetic pull of encountering someone unforgettable—an experience rooted in real life yet lingering like a memory just out of reach. The track officially debuts at 11:59 PM on April 23, 2026 and becomes available across all major streaming platforms at midnight on April 24, 2026.

At its core, “Fashion Week thrives on simplicity. The record is intentionally stripped back, allowing JULY’s storytelling and tone to take center stage. Subtle distortion weaves throughout the track, adding an element of intrigue that mirrors the song’s theme: beauty that feels tangible yet impossible to fully hold on to.

“It was tied to a real experience,” JULY shares. “It’s about trying to reenact that feeling you get when someone stands out without even trying—just their energy, their presence. It’s not something you feel every day, but when it happens, it stays with you.”

That emotional resonance defines JULY’s approach to music. Rather than overcomplicating his sound, he leans into intention and restraint, allowing each lyric to serve a purpose. “I try to keep things simple but meaningful,” he explains. “I don’t want to say too much—just enough for you to feel it and carry it with you like a memory.”

Raised in Toronto, JULY’s artistry is shaped by the city’s rich multicultural landscape. The influence is subtle but ever-present, from his phrasing to his sonic choices. “There are so many cultures in one place, and that naturally affects how you create,” he says. “I want people to hear my music and feel Toronto—like they understand it before they even get here.”

This sense of place and identity also informs the track’s underlying theme of “quiet luxury”—a concept JULY defines not through excess, but through detail and authenticity. “To me, it’s not loud or heavily branded,” he notes. “It’s more about how everything comes together in a subtle way. It’s detail-oriented, not attention-seeking.”

Musically, “Fashion Week reflects JULY’s seamless ability to move between melodic vulnerability and rhythmic edge. His dynamic vocal approach—shifting from soft, introspective tones to more assertive delivery—mirrors the song's emotional spectrum. It’s a balance he maintains by staying grounded in his own lived experiences. “As long as it’s real to me, it’ll always sound like me,” he says.

The single also serves as an introduction to a broader creative direction. While “Fashion Week stands strong on its own, it offers a glimpse into JULY’s upcoming EP, where he plans to further explore and expand this sonic world. “This is just one side of a bigger sound I’m building,” he shares. “It’ll all make sense when you hear the full project.”

With “Fashion Week,” JULY delivers more than just a song—he offers a feeling. One rooted in recognition, subtlety, and the quiet moments that leave a lasting imprint.

Promoted by Starlight PR

###

About JULY JULY is a Canadian singer, songwriter, and rapper from Toronto whose keen sense of emotion creates sounds fit for any ambiance, highlighting his versatility. Drawing from his hometown and personal life experiences, JULY crafts a deeply personal soundtrack that offers listeners nostalgic, relatable moments. His ability to blend vulnerability with edge allows him to move seamlessly across genres while maintaining a distinct and authentic voice.

Website | Facebook | YouTube | TikTok | Instagram | X

COMMENTS

Leave a comment

Number One and Rising: The Visionary from Gary Rapper ML Underwood’s “Still I Rise” Climbs the Charts with Positive Message

image

In the opening frame of the music video for ML Underwood’s “Still I Rise,” the camera pans across the facade of the historic ruins of City Church in Gary, Indiana. Soon, a pristine white Rolls Royce pulls up in front. 

The driver of the Rolls opens the door, and out steps Underwood, looking fresh in his black designer jacket and shades with platinum jewelry dangling on his chest. He enters the crumbling, graffiti-covered church, and the contrast is clear: surrounded by ruin and pain, here is a man of resilience. Here is a man who will rise.

Everything now is literally in chaos
People on their knees praying looking for a way out
But Underwood doing for the hood
The downtrodden, disenchanted, and misunderstood
You’ve gotta pivot so you don’t ever become a crook
Lead by example or do something good so we all rise 

The positivity of “Still I Rise” is resonating, as seen in video comments like “This one hit different,” or “Very uplifting song.” One calls the song a “new black anthem.” Says another, “These bros have saved hip hop.”

And the numbers don’t lie. Radio rotation on Chicago’s 92.3, nearly three million views on YouTube, and viral success on TikTok have helped to drive the track to number one on the global iTunes chart. And with 30,000 monthly listeners on Spotify, Underwood’s success — and positive message — cuts across all platforms and audiences.

Underwood says, “Despite everything we’ve been through, we rise. And that message applies to everybody.”

The impeccably produced “Still I Rise” features singer Danny Boy (Daniel Steward). Danny Boy, signed to Death Row Records in the 1990s, and whose voice has graced records by 2Pac and many more, elevates the hook, helping the track sound like an instant classic.

Underwood says, “We knew we needed a voice that could elevate the message, and Danny Boy took it to another level.”

Underwood created the track over a year. His process includes meditating on the lyrics and working with longtime collaborator Damon Jones (Young Khan Tha Don). With a beat from Grammy-winning Tone Jonez, he also got input from a cousin, Ivy (Ivana), who developed the melodic idea in the hook.

With the track and team in place, Underwood headed to Pressure Point Recording Studio in Chicago to record with Slavic Livins, an audio engineer known for his work with everyone from Gucci Mane to KeKe Wyatt.

The result is a track that could have been made during the heyday of 1990s rap, but that tells the true story of a 27-year veteran of the music industry. As Underwood says, “I don’t talk about things I didn’t live. Everything in my music comes from real experience.”

If you really wanna cry, look through my eye
In this game I seen way too many guys die
Envy and jealousy shot ’em down like a drive by
All I’m doing is speaking facts, why would I lie?

ML Underwood’s ties to the Gary, Indiana music scene, cut deep. The “visionary from Gary” was even named after Marlon Jackson of the Jacksons, the royal family of music in Gary. In the 1980s he was a beatboxer and performer with Le Boiz, the first rap group from the city signed to a label (Pharaohs Records). Later, he became a promoter for everything from music to boxing. 

Now, he is focused on his own career as a rapper and a positive light in the community. Like a fighter, he has gotten back up. He wants to inspire others to do the same. Like the video for “Still I Rise,” it is possible to turn ruin into inspiration, dark into light, crumbling walls into creativity. 

“Life is going to hit you,” he says. “But the key is, you don’t stay down. You rise.”

“Still I Rise” is out now with promotional support from Starlight PR. Follow ML Underwood at the links below.

My Life Entertainment
YouTube
Spotify
Empire.ffm
Facebook
Instagram
TikTok
Apple Music
iTunes download
Amazon Music
Tidal
Deezer

COMMENTS

Leave a comment