Iron Maiden have sold a 50 percent share of the band's publishing and master recording rights, along with rights to their name, image, and likeness.
The legendary heavy metal group has reached an agreement with Pophouse Entertainment, the investment company co founded by ABBA's Bjorn Ulvaeus. Through the new partnership, the company plans to help expand the band's future projects and "turbo charge" its long term ambitions.
Jessica Koravos, CEO of Pophouse, which also owns music rights connected to Tina Turner, KISS, and Cyndi Lauper, told Billboard: "We are 50-50 partners with the band, and the plan is that we’re going to work together turbo charging Maiden’s plans for the future."
The deal also includes a share of the rights to Iron Maiden's famous mascot, Eddie.
Jessica added: "With Pophouse, we’re always thinking around the visual identity and ... there’s lots of world building that’s possible both in [Maiden’s] artwork, but also in the storytelling within the songs.
"The heavy metal genre, especially with the addition of Eddie, lends itself to a treatment potentially in the world of horror."
Among the projects already being developed through the partnership are a film inspired by Iron Maiden's Run For Your Lives World Tour and a digital universe built around the character of Eddie.
Iron Maiden manager Rod Smallwood said in a statement: "I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped.
"The interest in the band has never been bigger and [with] this strategic partnership ... the fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!"
Jessica also has a personal connection to the band through her husband, Stuart Galbraith, the CEO of KMJ Entertainment Group, who promoted Iron Maiden's recent Eddfest concerts in Knebworth, Hertfordshire, in southeast England.
She added: "One of the attractions of this catalogue is the incredible fandom that surrounds them, and they’ve done the most incredible job over the years of giving those fans amazing shows every single time.
"I have a deep understanding of the Maiden fan, and I think the band would say they’ve brought us on board to turbo charge them, [not] to help them hang up their boots."
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