Kylie Jenner returns to her King Kylie roots with ‘Fourth Strike’ debut

Back in 2016, Kylie Jenner appeared in a dramatic Kylie Cosmetics campaign launch for a new line of lip glosses. In the ad, she played a getaway driver waiting outside while her friends grabbed the cash. The video was set to “3 Strikes,” the debut single from a mysterious pop group called Terror Jr, later revealed to be a project from members of the Cataracs. The clip ended with Jenner, who denied at the time that she was part of the group, speeding away in a car with the license plate KngKylie.

Now, King Kylie and Terror Jr have returned with “Fourth Strike,” a new single released to celebrate the 10th anniversary of Kylie Cosmetics — and this time, Jenner is officially part of the song.

This marks Jenner’s first official music release. She has launched profiles on Spotify and Apple Music under the name King Kylie, reviving the 2010s persona she built during the era of Snapchat filters, bright hair colors, and overlined lips. The single arrived alongside a teaser trailer showing what happened to King Kylie and her crew after their getaway — and the twist is that they got caught.

In the video, detectives question present-day Jenner in a deposition. “We’ve got you on multiple counts of being the baddest bitch on Earth, slaying 24/7, just being an all-around impressive young lady,” one of them says. To the shock of her old accomplices still locked up, she is released. Waiting outside is Kris Jenner in a Rolls-Royce with the same KngKylie plates and a glove compartment filled with the upcoming Kylie Cosmetics lip gloss collection.

“Fourth Strike” itself doesn’t make much of an impact, similar to many pop songs from the mid- to late-2010s. Jenner’s vocals appear only in the bridge. “One strike, two strike, let me get the mood right/I just wanna tell you, ‘I’m sorry’/Touch me, baby, tell me I’m your baby,” she sings with a flat delivery. “Write your name all over my body/Cross the line, I might do it again/Do it on purpose just to see how it ends/King Kylie.”

Even with all the hype surrounding the King Kylie comeback, it’s clear Jenner seems more focused on selling lip gloss than launching a music career. And honestly, that might be for the best.