One of London’s most iconic grassroots venues is heading back to its original identity. The Camden Assembly, a North London live music space formerly known as The Barfly, is set to bring back its historic name after almost a decade under its current branding.
The change follows the venue’s acquisition by Propaganda Independent Venues, led by co founders Dan Ickowitz Seidler and Richard Buck, alongside co owner Chris McCormac.
The relaunch will begin with a performance from British artist Frank Turner on June 22. Ticket registration opens June 15 at 9 a.m. BST, with entry limited to fans who sign up in advance. Full details are available via the venue’s official Barfly Camden Instagram page.
Located on Chalk Farm Road in Camden, the 200 capacity venue has played a key role in London’s live music history since the 1980s, when it first operated as The Monarch. It later became The Barfly in the early 2000s, earning a reputation as a crucial launching pad for emerging artists, with early shows from acts like Coldplay, Amy Winehouse, The xx, and a four night residency from Ed Sheeran.
The space was rebranded as Camden Assembly in 2016 after a change in ownership and refurbishment. The new management says restoring the Barfly name is part of an effort to reconnect the venue with its legacy and cultural significance.
In a statement, Ickowitz Seidler said: “Barfly means so much to us all, and we’re honoured to begin a new chapter in its story. We’ll be announcing more special shows soon, but Frank Turner is the perfect artist to relaunch the Barfly stage. He embodies everything Barfly stands for.”
He added: “I hope live music fans will come out and support not just Barfly, but grassroots venues across the country. Before many of today’s biggest artists were filling arenas, they played at Barfly. You could be watching the next headliner on that stage any night.”
According to Access All Areas, the venue’s new owners also plan to introduce a Wall of Fame showcasing photos and memorabilia, along with blue plaques honoring key artists from its history. The revived Barfly is also expected to include a vinyl listening bar inspired by Tokyo’s listening culture.
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