“Talk Nice” to Capella Grey in New Music Video

APtheG’s style is a fusion of rap, drill, and hip-hop, with a subtle taste of R&B; his delivery is both authentic and engaging. The rapper’s music is infused with personal experiences that provide a bridge to listeners who have shared similar emotions. No life experience is too small or too large for APtheG, who focuses on both struggles and triumphs.

What’s in a name? For APtheG, his moniker combines two interests—the Greek god of music, Apollo, with The Apollo theatre, renowned as a great performing stage.

When he began rapping, APtheG looked to artists like Lil Wayne, Snoop Dogg, Ice Cube, 50 Cent, and Eminem for inspiration. Through these powerhouse artists, he recognized that music was a medium through which people could tell their stories and connect with others.

APtheG was first drawn to hip hop in elementary school. “I started rapping on the bus,” shares the artist. “But my writing got better around early high school. That’s when I started it as a hobby. I used to listen to YouTube instrumentals with my friends and freestyled in front of the radio.”

After graduating from school, APtheG began to consider a life in the music industry. He began mastering his craft and invested in a home studio. He even focused on the business side of music, learning how to market and distribute his own records. APtheG has come a long way from his elementary school passion. “Now I produce my own music,” he adds.

When it comes to writing music, APtheG turns to premade beats—often from two reliable sources—and listens to a handful before choosing the one that most resonates with him. In the case of “762,” the song was created “by accident” according to the artist. “I was just listening to beats and playing around. It all just came together.”

“762” is APtheG’s most powerful single. It showcases his lyricism while enabling listeners to get lost in the flow. “The single is better vocally and more creative [than previous works],” shares APtheG. “Producing-wise, I’m getting better as time goes.”

This year, APtheG looks forward to getting his name and craft out into the world and making a brand. “I’m laid back as a person. I just want people to know they can check out my music on YouTube and Spotify,” he adds.

In addition to his single, APtheG is looking forward to sharing new singles with listeners. He wants fans to know that it’s important to follow their dreams and be consistent. “Be creative. If you like music and got something you can make a song about, then play around.”

Make sure to stay connected to APtheG on all platforms for new music, videos, and social posts.

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